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For small to medium sized businesses showing up on local search results can be the difference between treading water and explosive growth. We use a combination of On-Page SEO, Off-Page SEO and Local Citations to get your business into the top 3 pack of local search results pages.
Businesses running national SEO campaigns are usually big corporations or eCommerce companies. The main difference between local and national campaigns is the amount of competition for first page rankings.
Most web designers have no trouble building good looking websites, but a lot of the time they might overlook technical and UI issues related to Search Engine Optimization.
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100% white hat SEO services. Realize Marketing, LLC has been doing Search Engine Optimization since 2011.
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Why Is SEO Important?
51% of all website traffic comes from organic search, 10% from paid search, 5% from social, and 34% from all other sources.
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
93% of online experiences begin with a search engine.
Search Engine Journal
Google is responsible for 94% of total organic traffic.
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Get a 100% free website and keyword analysis. Find out what’s holding you back from ranking on search engines today!
What is On-Page SEO?
On-Page refers to the focus on the website/page itself: text content, images, videos and the source code. Whereas Off-Page SEO focuses on signals from other websites such as links and social shares.
The foundation of any solid SEO campaign is thorough keyword research. We dig deep and do an extensive evaluation of your industry and competitors allowing us to uncover keywords for targeting that have high search volume and actually lead to sales.
User Experience (UX)
Before you fill any bucket you have to make sure it has no holes. The ability of your website to funnel visitors to your conversion(sales, sign up) point effectively is crucial to SEO. We make sure your website is ready to persuasively guide visitors to your point of sale.
Content is KING
Nothing matters more when it comes to SEO than the actual content on your website. The rule of thumb is to make content that is so relevant, accurate and compelling that people can’t help but trust and share it.
Your navigation structure ties into the UX of your website and it’s much more than just your menu. Every internal link or lack there of on your website is part of your Internal Navigation Structure. We’ll make sure the correct emphasis is placed on the appropriate pages/sections while eliminating duplicate content and canonical issues.
A common misconception is that Off-Page SEO is just about links. The truth is Off-Page SEO encompasses your entire online presence and reputation. Quality over quantity is the hallmark of a great white hat and long term Off-Page SEO campaign.
What is Off-Page SEO?
SEO is all about relevancy. First task we tackle on a new SEO campaign is getting to know the players and the field of your industry. Trends, vernacular, competition, It’s our version of a S.W.O.T. analysis.
Text content just isn’t enough these days. You need images, videos, gifs, cinegraphs, infographics and more. Search engines love dynamic digestible content. YouTube is the second largest search engine. By developing more than text content you nearly double your exposure and increase conversion rates drastically.
While our designers and writers are working on content and media, our out reach team is busy reaching out to authority sites in your industry to build relationships to get all that amazing text and media in front of the exact people that need to see it to lead to credibility, rankings and sales.
Content is KING Part 2
To get and then maintain rankings you need plenty of fresh relevant content on your site and linking back to your site on a regular basis. Our team continually researches industry trends and developments along with relying on you to be the finger on the pulse to create content through out the entirety of your contract.
Creating loads of compelling content is great and all, but it always needs links pointing to your website in order to pass more than just brand recognition to your business. Links must adhere to mark up standards, be relevant and not be spammy.
Deliverable results start with dependable data. We don’t rely on chance when making decisions on your behalf. At Realize Marketing, LLC we use data directly from Google and other search engines to measure not only success, but also to uncover where we can improve on existing, successful targets.