After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar.

The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%).

Traffic Sources:BrightEdge-traffic-studyBrightEdge went beyond breaking down traffic sources to examine how traffic is distributed by industry.

According to the study, organic search traffic accounted for 73 percent of all traffic to business services site, more than a 20 percent jump from the 51 percent when evaluating organic search across all sites.

The business services sector also received the least amount of traffic from display, email and referred compared to the other industries, gaining less than 20 percent of its traffic from the three sources combined.

Web Traffic Sources by Industry:


When comparing the ratio of traffic to revenue, things equal out a bit more, with display, email and referred sources capturing a larger share of revenue than organic for the media and entertainment industry.

Revenue Per Traffic Source by Industry:BrightEdge-traffic-study-revenue-by-industry

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

The above Study was posted on Search Engine Land on August 28th, 2014. Since we opened our doors in 2007 we have always preached that Organic Traffic and PR will out ROI Social Media Campaigns Any and Every time. This study by BrightEdge proves just that. Just look at the last image for Revenue By Traffic Source. There is literally all most no green representing the Social Revenue Share. Thank You to Amy Gesenhues for this terrific re-cap. You can follow her  @AmyGesenhues.

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